Describe the Alternative Marketing Mix Strategies Used in Global Marketing
Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo Editorial. Global approaches give economies of scale and the. The Marketing Mix Introduction To Business Deprecated Chapter 5 covers marketing structuresthe element of the Integrated Model of Marketing Planning IMMP that falls between marketing strategies and marketing functions. . Global strategies include country centred strategies highly decentralised and limited international coordination local market approaches the marketing mix developed with the specific local foreign market in mind or the lead market approach develop a market which will be a best predictor of other markets. Instead of speaking of functional level strategy we adopt a marketing-centric approach and speak only of marketing strategies. Ad